PRESS RELEASE

Contact Information:                                                                                                Phone:            (517) 543-5848 x 5

Rachael Wood                                                                                                           Email:             miarborday@gmail.com

Michigan Arbor Day Alliance                                                                                    Website:   www.miarbordayalliance.com

551 Courthouse Dr., Ste. 3 Charlotte, MI 48813                                                 Sent:               4-13-10           

FOR IMMEDIATE RELEASE: On or after 4-13-10

Go Green Challenge

            LANSING – In partnership with Michigan State Federal Credit Union, Michigan Arbor Day Alliance is excited to bring you the Go Green Challenge! Together Michigan Arbor Day Alliance and Michigan State Federal Credit Union will plant trees in the Greater Lansing Area during the month of May. The Go Green Challenge will run from April 1st to April 30th. What better way to honor Arbor Day then taking the Go Green Challenge! We will purchase trees from area nurseries to support the local economy. All trees will be planted in urban communities. To meet our goal of planting 200 trees we are challenging you to become involved!

Will You Accept Our Go Green Challenge? Get Involved: Become a Michigan Arbor Day Alliance Member, Spread the word! Challenge your friends to become involved, Volunteer, Already a member? Become a Go Green Tree Sponsor. For more information about the Go Green Challenge and to sign up as a volunteer visit our website, www.miarbordayalliance.com.

Over a 50-year lifetime, a tree generates $31,250 worth of oxygen, provides $62,000 worth of air pollution control, recycles $37,500 worth of water, and controls $31,250 worth of soil erosion. Studies
have shown that trees enhance community economic stability by attracting businesses and tourists people linger and shop longer along tree-lined streets, apartments and offices in wooded areas rent more quickly and have higher occupancy rates, and businesses leasing office spaces in developments with trees find their workers are more productive and absenteeism is reduced. These are just a few of the benefits trees provide to communities.

The Michigan Arbor Day Alliance (MADA) is a coalition of organizations and agencies dedicated to the promotion and celebration of Arbor Day throughout Michigan.  Our dedication comes from our belief in the importance of trees and their role in community health and well-being.  Since 1993, MADA has provided educational programs and services to Michigan communities.

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A BIG Thank You to all our partners and sponsors who make the State Arbor Day Celebration a success: Michigan Department of Natural Resources, Eaton Conservation District, ITC, DTE Energy Foundation, MSU Federal Credit Union, Ingham County Parks & Rec., Potter Park Zoo, Adams Outdoor Advertising, Ayles Tree Service, Forestry & Public Service-City of Lansing, Consumers Energy, Lansing Board of Water & Light, Van Pines Nursery, Michigan Nursery & Landscape Association and Walmart.

We would also like to thank all the volunteer presenters and their organizations for making the State Arbor Day Celebration a wonderful event!

Thank You to our Go Green Youth Challenge Sponsors!